How to Sell Into Budget Before It Disappears

Not every stalled deal has a decision-maker problem. Sometimes the real blocker is a calendar: a fiscal year-end, a use-it-or-lose-it budget, a grant cycle about to close.

Brian LaManna, Enterprise AE at Gong, breaks down where these expiring budget signals show up publicly and how to build outreach around them.

He'll cover where to spot fiscal year-end and grant cycle deadlines, how to tell a real deadline from a soft one, and the exact messaging shift that works when urgency comes from the calendar instead of the rep.

Walk away knowing how to spot a real spending deadline in a target account and reframe your outreach before the money's gone.

What You'll Learn:

• Where fiscal year-end and grant cycle deadlines show up publicly
• How to tell a real budget deadline from a soft one
• The messaging shift for outreach when the blocker is a deadline, not a decision-maker