How to Turn End-of-Year Cold Calls Into Meetings

No items found.
Play icon
Enter your email to access the recording
No items found.
By submitting your email, you agree to our Privacy Policy and understand you are subscribing to our mailing list and will receive Sell Better updates.
The video has been unlocked!

Watch now
Oops! Something went wrong while submitting the form.

Show notes

The opener decides whether a cold call turns into a conversation or a hang-up. In December, that window gets even shorter, with prospects wrapping up the year or already halfway out the door.

This episode reframes end-of-year calling: December calls aren't about closing, they're about booking January.

You'll hear what a strong opener sounds like, which common openers kill the call, and how to adjust your timing and tone around holiday schedules. Plus, how to use end-of-year planning as your reason to talk.

Here's what you need to book a January meeting that holds.

What You'll Learn:

  • The openers that earn the next 30 seconds, and the ones that kill the call
  • When to call around holiday schedules and how to shift your tone
  • How to use end-of-year planning to book January meetings that hold

Speakers

James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Megan Huston
Megan Huston
Megan Huston
Manager, GTM Development
ZoomInfo

Upcoming