How to Use AI to A/B Test Your Outreach Before You Hit Send

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Show notes

Most A/B testing advice was built for marketing teams sending thousands of emails. If you're a rep, you're probably not sending enough to any one segment to learn anything, and by the time you do, whatever you were testing is already stale. So most reps either skip testing or guess.

There's a faster way. You can use AI to write multiple versions of an email, then have it rank them against what's already worked in your own outreach, so you only spend real sends on the ideas most likely to land. Mitchell Keller from LeadGrow.ai joins to show exactly how he does it, prompts and all, so you can walk away and run it on your next campaign.

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What You’ll Learn:

  • Why traditional A/B testing breaks down for individual reps, and what to do instead
  • How to use AI to generate email variants and predict which ones will perform, based on your own past results
  • How to turn it into a simple monthly routine that gets smarter over time without eating up your week

Speakers

Jed Mahrle
Jed Mahrle
Jed Mahrle
Founder
Practical Prospecting
Mitchell Keller
Mitchell Keller
Mitchell Keller
Co-Founder and Head of Growth
LeadGrow.ai

Upcoming