How to Use Storytelling to Drive Action in Every Stage of the Sale

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Show notes

Most reps default to reporting. They rattle off stats, features, and numbers, but the best sellers know how to tell a story that sticks.

In this show, Danny Fontaine and Leslie Douglas broke down why storytelling is more persuasive than reporting and how it impacts every part of the sales process.

From prospecting to objection handling, you’ll learn how to use narrative structure, emotional connection, and proven frameworks to earn trust and inspire action.

If you want your messaging to land and your buyers to remember you, this is the show to watch.

What You'll Learn:

  • The difference between storytelling and reporting
  • Simple frameworks to build stories that drive trust and urgency
  • Real examples of how storytelling improves prospecting, discovery, and closing

Speakers

James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Leslie Douglas
Leslie Douglas
Leslie Douglas
VP of Sponsorships
Sell Better
Danny Fontaine
Danny Fontaine
Danny Fontaine
Experiential Sales Team Leader
IBM

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