How to Write Subject Lines That Drive Opens and Replies

Most cold email subject lines never get a chance, they’re too long, too clever, or too disconnected from the message inside. The result? Low open rates and even lower reply rates.

Monika Grycz went over what’s broken in the way most sellers write subject lines and share the simple, proven tactics her team uses to send 12 million emails a year with results.

Watch and learn why boring often beats “creative,” how to keep subject lines clear and self-evident, and the exact structures that get buyers to open instead of ignore.

We also ran a subject line workshop where Monika showed you how to adapt winning formulas by persona or industry, and shared real-world examples you can test immediately.

What You'll Learn:

• Why most cold email subject lines fail (and what to avoid)
• Best practices for writing short, clear, self-evident subject lines
• Proven subject line templates and examples you can use right away