Live Workshop: Build Your Signal-Based Outbound Play

This isn't a sit-back-and-watch session. It's a working workshop where you'll leave with outbound you actually wrote, scored, and systematized, using your own accounts.

Florin Tatulea joins to walk through the live exercises and workshop attendees' outbound on the spot.

You'll come in with your ICP and a few target accounts, then learn to tell a real signal from noise, write a signal-based opener live, and turn that one email into a repeatable play. Bring the pre-work; you'll use it the whole way through.

Walk away with a first-line draft, a filled-in Play Canvas, and a system you can re-run with your team next week.

What You'll Learn:

• How to separate a signal worth acting on from background noise
• The anatomy of a signal-based opener you write live
• How to turn one email into a repeatable, systematized play