Mastering the First 7 Seconds of Your Cold Calls

A lot of cold calls fail in the first 7 seconds. A long-winded intro, robotic tone, or generic opener can lose your prospect before you even get started.

Ivan Baranenko broke down the art and science of cold call openers. Watch and learn how preparation, tone, and word choice set the stage for success, and why the way you start the call often matters more than the script that follows.

He shared his proven opener styles, from value-first to direct and conversational, along with examples and roleplays that show how to keep prospects engaged from the very first moment.

What You'll Learn:

• How to prepare for calls so your openers feel confident and relevant
• The tonality, pace, and energy shifts that make prospects want to listen
• Proven opener styles you can adapt and test in your own calls