Pricing Conversations That Build Trust and Close Deals

Price conversations are often stressful, but they don’t have to be.

Donald Kelly will share actionable strategies to discuss price clearly, transparently, and confidently, turning a tricky moment into an opportunity to build trust and move deals forward.

You’ll learn how to frame solutions as investments, align value with business outcomes, and set expectations at the right time without derailing conversations.

Donald will also provide real examples and phrases for responding to pushback, normalizing pricing discussions, and keeping momentum in the deal cycle.

What You'll Learn:

• How to frame price as an investment that resonates with buyers
• When and how to bring up price without awkwardness
• Real phrases and plays to confidently respond to hesitation and pushback