Prospecting Masterclass: Cold Call Frameworks That Book More Meetings

January buyers are motivated to fix Q4 problems, but their calendars are slammed. That means the rep who wins time, wins the conversation.

In the second part of the prospecting masterclass, Chelsea Rickman and Marcus Chan join the show to teach the cold calling tactics that work when prospects come into the new year with tight schedules and a reset mindset. 

You will learn how to open calls with confidence, break through early objections, and earn time with short, sharp, helpful discovery. 

We will close with how to land a next step when calendars are packed, using low-friction CTAs and simple micro commitments that keep momentum alive even when a full meeting seems impossible.

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What You’ll Learn: 

• Three cold call frameworks for Q1: openings, micro discovery, and next steps
• How to reframe early objections like without sounding pushy
• Low friction CTAs that earn next steps when prospects have no time