The 4 Metrics You Should Track to Convert Meetings via Email

If your cold emails aren’t landing meetings, you don’t need a total rewrite, you just need to know where to look.

Most reps guess what’s going wrong with their campaigns. But there are only four core metrics that matter, and once you know how to fix each one, optimizing becomes simple.

We broke down the step-by-step process for tracking, diagnosing, and improving every part of your email flow.

Whether you're struggling with opens, replies, or converting leads into booked meetings, this show gave you the tools to build a repeatable system that gets results.

What You'll Learn:

• The four most important cold email metrics to track
• How to sequentially fix each metric
• Real examples of high-performing campaigns and what made them work