Build Better: The AI-Native GTM Playbook - Build, Buy, Keep

When your GTM team is stretched, the instinct is to add a role, and right now everyone is reaching for the GTM Engineer. That names a headcount, not a problem.

This show gives you a different move: build the workflow. One loop, four moves, run on the work that costs you the most. Solve the problem, stack the tech, cut the drag with AI, enable the people to do the part only people can.

For operators running a lean GTM team who are tired of automating the org chart as it is. You will leave able to run the loop on one real workflow this quarter, with two receipts to steal: a rep-brief build at the small end, and a $2M to $150M GTM run at the large end. Same four moves at both scales.

What You'll Learn:

• The four moves that replace hiring a GTM Engineer with a working system
• How to run one workflow loop on the task costing your team the most
• Two working examples to steal, from a rep brief to a $2M to $150M motion