The Follow-Up Framework That Moves Deals Forward

Reps who get replies don't "check in", they advance the conversation. Iryna Begma has built her entire approach around one core belief: every follow-up should move the deal forward or not be sent at all.

The problem isn't that buyers go silent. It's that most follow-up sequences give them no reason to respond. Vague bumps, no added value, three attempts and out.

In this session, Iryna will break down what an effective multi-touch follow-up sequence actually looks like, how to vary your touches across channels, and how to inject personality and value without coming across as pushy.

You'll also learn how to read the signals. When silence means "not yet" versus "not ever," and how to use triggers like job changes, funding news, or a new post to pivot your approach and re-open the door.

What You'll Learn:

• Why most follow-up fails and the mindset shift that changes how you approach every touch
• How to build a multi-channel follow-up sequence with the right spacing, content variety, and personality
• How to read buying signals and know when to change your approach