AI Foundations: How to Build Effective Prompts

AI is already part of the workflow for a lot of reps, the problem is the outputs are generic, surface-level, and not usable in real deals. The issue is not the tool. It is the prompt.

Vague inputs produce vague outputs. If you are not giving AI the right context, structure, and specificity, you are leaving real pipeline-building capability on the table.

In this session, you will learn how to build prompts that produce high-quality outputs for account research, call prep, follow-ups, and deal strategy. The goal is not to use AI more. It is to use it better.

You’ll walk away with a simple, repeatable framework that fits into your daily workflow and turns AI into a tool that actually moves deals forward.

What You'll Learn:

• The anatomy of a high-performing prompt and what separates good outputs from bad ones
• How to feed AI the right inputs to get specific results
• How to turn prompts into repeatable daily workflows for research, prep, and follow-up