What to Send When a Prospect Goes Completely Silent

A slow prospect and a dark one are not the same problem. Two-plus weeks of silence across every channel calls for a different playbook than another soft "just checking in."

Rebekah Brown, SDR Team Manager at SourceWhale, breaks down how to tell the difference and what to do once you know.

She'll cover the signals to check before writing a deal off, a day 1, 3, and 7 sequence that breaks the "just following up" pattern, and how to ghost-proof active deals before the silence starts.

Walk away knowing whether a silent prospect has gone dark or is just slow, and exactly what to send next.

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What You’ll Learn: 

• A pre-write-off checklist for telling a dark deal from a slow one
• The day 1, 3, and 7 re-engagement sequence that actually gets a reply
• How multi-threading and mutual next steps ghost-proof active deals