ZoomInfo Presents: Prospecting in the Age of AI

For the first time ever, Sell Better went live from San Francisco with an in-person audience and you can be part of it from anywhere.

This high-energy, multi-guest session tackled the big question facing every seller, marketer, and revenue leader today: how do you turn AI from a buzzword into a pipeline-building machine?

You’ll see real workflows, practical examples, and tested tactics for personalizing at scale, stitching together the right tools, and keeping the human touch in your outreach.

From building an AI-powered prospecting system from scratch to balancing volume with relevance, this show walked you through how to create a repeatable process that moves prospects from first touch all the way through the funnel.

Whether you’re in sales, marketing, or revenue operations, you’ll leave with a clear blueprint for using AI to prospect smarter, align your team, and generate pipeline that actually converts.

What You'll Learn:

• How to build a scalable outbound process with AI without losing quality
• Ways to balance speed and personalization so your outreach never feels robotic
• How to connect meetings to pipeline and measure impact across the funnel
• Where AI accelerates prospecting and where manual effort still wins